From moving innovation:-

On December 7, 1972, the rock-and-roll magazine Rolling Stone, not Popular Election-les, published an article about the scientists at Xerox PARC, complete with photographs by Annie Lcibovitx.

When the senior board members of Xerox saw their employees out west revealed to the world as wild hippies lying around labs that looked like college dorm rooms, they just about died of shock. Generations since then have grown up accustomed to the casual climate of the modern high-tech office. But for the corporate community of 1970, this permissiveness was all still quite unorthodox.

What the directors of PARC were trying to accomplish with this work environment was to get their people to loosen up their expectations and think outside of the box about just what a computer was capable of. They didn’t just want computers to be smart. They wanted computers to be fun. And the first thing to do was to have fun, knock the computers around, and try to make them do things they were not built to do.